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Over
the past few years, many banks, credit unions and other
financial institutions have deployed interactive kiosks
in their lobbies, usually as compliments to existing
ATMs. Like ATMs, kiosks deliver a proven ROI for financial
institutions. While ATMs handle customers' transaction
needs, kiosks provide customers with information about
bank products & services, especially e-banking options.
End-users are particularly receptive to kiosks within
financial institutions because they are already accustomed
to the self-service experience that ATMs provide. In
such a setting, kiosks enable banks to:
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Promote a bank's Web site
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Provide demonstrations of electronic banking
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Answer frequently-asked customer questions
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Highlight banking products, interest & loan rates,
etc.
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Project a forward-thinking and tech-savvy image
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