For
retail stores, kiosks provide a number of ways to aid in the
sales process and enhance the customer experience.
Many retailers find value in utilizing interactive
kiosks as part of a "clicks and mortar" strategy, using kiosks
to provide shoppers with access to the wide product selection
on their Web sites from within their physical stores.
Specifically, kiosks can be used in retail environments
to:
- Promote
and provide access to store Web site
- Provide
access to far more products than physical store can stock
- Enable
online transactions through store Web site
- Enroll
customers in loyalty programs
- Promote
other store locations
- Act
as a store/merchandise directory
- Allow
access to gift registries
MontegoNet
Retail customers include: